Sunday, August 10, 2008

Camping for yummy mummies (The Guardian)

Don't let the title of the article put you off. This is the halfway house between a tent and a cottage, a rather posh tent with wooden floors and wood burning stove.

It looks very luxuriousness and has a bit of the Arabian nights about it. My only criticism is that it is aimed at families, hence the yummy mummy connection. Personally I think it would make a very reasonably priced romantic get away for a young professional couple.

The other good thing about this is that it is a good diversification project for farmers, if you look on the website you will find that the whole concept can be franchised out to a farmer. There are the usual key concepts to each site but from a farmers point of view well organised and a strong well behaved target market.

Quite an interesting concept and quite an interesting holiday.

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